make their replica Orient Power Reserve less exclusive

Rolex sold around 800,000 mechanical timepieces last year, whereas AP, JLC and Lange probably sold around 100,000 pieces combined. Rolex has a traditional position as the #1 seller of Swiss mechanical timepieces. They're of very good quality, the same as timepieces made with more traditional methods, however, they are produced in higher Orient Power Reserve quantities. To accommodate the high demand, Rolex has automated a lot of their production process. Regardless of the level of automation, or the quantity of watches that Rolex produces,
they're still of excellent quality, and their use of the very best machines, enables them to create watches with tolerances less than most of their competitors.You would think the fact that they outsell all mechanical watchmakers will make their replica Orient Power Reserve less exclusive and fewer desirable, however, the reality is the exact opposite. Nevertheless, few are purchasing a watch with plans of future resale. Most people actually buy wristwatches to wear.
By raising prices very often (usually every year), by spending more income on advertising than some of their competitors, by using robust in-house movements (albeit not hand made, even though 3135 caliber which powers the Submariner could Orient Power Reserve watch well be one of the most reliable mechanical movements on the market) and by using 904L steel - Rolex SA has been able to maintain a level of resale value on the market, unseen by just about any watchmaker (except Patek Philippe). Their overall online marketing strategy is difficult to fault. They just do everything right it appears.