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And I dont mean the svelte young folks in bunhuggers you see zipping along in the backcountry. According to the folks at SNEWS, companies are pouring money into trail running shoes for next season, seeing expanding growth on the horizon. Of course, many of those shoes are just trail runneresque trail hiking shoes and technicallooking town replica Cartier watch that borrow the cache of hardcore backcountry runners. But let us not bemoan the poseurs, for they are basically supporting this industry. I recently came across some data that puts this market into perspective. The Fashion Trail Running market (for flashy shoes that look like trail runners but arent ever meant to pound singletrack, and usually cost $65) is worth about $150 million a year.

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